About Me
My name is Anderson J. Pridgen, a.k.a. Andy J, and I am a graphic designer and mixed media artist. My art is mostly influenced by pop culture, fashion, and music. As a graphic designer, it is my job to take a client’s vision and create an esthetically appealing message that specifically targets the client’s desired demographic. As an artist, it is my job to express myself and to create my own vision.
What is Graphic Design?
Graphic design is a form of communication that uses the strategic use of color, font, rhetoric, form and placement to convey a message. All of these elements working together is what makes graphic design one of the most efficient ways to convey a message to a broad demographic. In order to achieve this, graphic designers cannot place more importance on one single element, but instead, must consider each element as important as the others. If a person is driving and is too far away to make out the letters on a stop sign, how do they know to stop? Is it the icon octangular shape of the sign, or the red color? Each individual will recognize a different element before the others. For this reason, all of the elements must work in harmony to be effective.
Graphic design is a form of communication that uses the strategic use of color, font, rhetoric, form and placement to convey a message. All of these elements working together is what makes graphic design one of the most efficient ways to convey a message to a broad demographic. In order to achieve this, graphic designers cannot place more importance on one single element, but instead, must consider each element as important as the others. If a person is driving and is too far away to make out the letters on a stop sign, how do they know to stop? Is it the icon octangular shape of the sign, or the red color? Each individual will recognize a different element before the others. For this reason, all of the elements must work in harmony to be effective.